DD, AIR lacks fresh blood: Parliamentary panel

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New Delhi, Sep 20: The Doordarshan and All India Radio were suffering from lack of fresh blood, says the Parliamentary Standing Committee on Information and Broadcasting.

The panel has called for induction of young and creative talent to rejuvenate the organisations. The Committee by highlighting the''rising age of employees and lack of fresh blood'' has only endorsed the concerns of insiders who have for long been lamenting about the freeze on recruitment of fresh staff.

There are many sections in the Doordarshan in which no programme officer has been appointed during the last ten years, sources in the Doordashan told the sources.

When compared to the advancement being made by the media in general, there was much scope for improvement in the quality of programme by AIR and Doordarshan, the Parliamentary Committee said.

''Prasar Bharati needs to deploy more professionally qualified personnel for monitoring programme content and production,'' it said.

The Committee also stressed the need of making the Programme Advisory Committees and Programmes Monitors more effective and purposeful.

It is ironical that while there was overstaffing, there were as many as 90 radio stations across the country which were being run by programme executives in the absence of station directors and assistant station directors.

There was also dearth of personnel to take up important specialised functions in Accounts, Costing, Finance, Human Resources Development, Marketing, Legal, Information Technology, Audit etc.

At present the organisaion has more number of staff on the programming, administrative and engineering categories. Out of the 38,829 employees of the Prasar Bharati, only 1,675 people were recruited on its rolls after its formation.

The Committee wanted the Prasar Bharati to apprise it of the report of a study by the National Productivity Council that has been asked to go into the organisational restructuring of the Prasar Bharati.


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