Hutchison-Essar to be rebranded Vodafone on Sept 21

New Delhi, Sept 19 (UNI) The much-awaited brand transition of Hutchison-Essar to Vodafone in the country will kick off from this friday.

The brand change over the next few weeks will be unveiled nationally through a high profile campaign covering all important media.

''This transition is probably the largest brand change ever undertaken in this country and arguably as big as any in the world.

It is even larger than our own previous brand transitions as it touches over 35 million customers, across 400,000 shops and thousands of our own and our business associates' employees,'' Vodafone Essar Marketing and New Business Director Harit Nagpal said in a statement.

Vodafone, the world's leading mobile telecommunication company, completed the acquisition of Hutchison Essar in May and the company was formally renamed Vodafone Essar in July.

''We've had a great innings as Hutch in India and today marks a new beginning for us,'' Vodafone Essar Managing Director Asim Ghosh said.

UNI