Philips unveils India growth strategy

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Mumbai, Sept 18, (UNI) Philips Electronics India Limited (Philips India) today unveiled the company's growth strategy for the Indian market.

The renewed focus on the Consumer Lifestyle, Healthcare and Lighting sectors, will fuel Philips India's growth, and is in line with the global strategy. The company also announced a marketing outlay of Rs. 10 crores for a series of five mega "Philips Simplicity programs' spanning the Consumer Lifestyle, Healthcare and Lighting sectors.

Philips has announced its "Vision 2010" strategy a week ago to further position the company as a market-driven, people-centric organization and a structure that fully reflects the needs of its customer base, while also increasing shareholder value.

Linking the strategy to India, Mr K Ramachandran, CEO, Philips Electronics India Ltd said ''We have continued to transform, adapt and adopt to the changing needs of our consumers across Healthcare, Entertainment, Domestic Appliances and Lighting sectors during the last 14 years. Vision 2010 is a natural progression in our long stated journey towards being a company that is focussed around the consumer in three core areas of Healthcare, Lighting and Consumer Lifestyle''.

''I am pleased and delighted to welcome Mr Murali Sivaraman who comes with a wealth of diverse global exposure to lead Philips India to its next level of growth", Ramachandran said in a release.


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