Philips eyes 30% surge in domestic appliances sales this Diwali

New Delhi, Sept 18 (UNI) With the Diwali festive season round the corner, Philips Electronics is hopeful of reaping a rich harvest from the sale of domestic appliances(DAP), which could boost its sales by a whopping 30 per cent.

''We expect sales to increase by as much as 30 per cent as compared to last year in the domestic appliances division,'' Philips Electronic India Ltd Sr Director and Divisional Head (Domestic Appliances) Rakesh Sharma told UNI.

While it is normal for the consumer goods companies to register an upswing during the period, the consumer goods biggie will corner a big slice of the cake by capitalising on its brand name.

''To beef up sales, we are likely to come up with exciting offers for the consumers,'' Mr Sharma said.

The Rs 2,649 company is optimistic of selling two lakh units during the festival of lights.

The domestic appliances segment of the company accounts for eight per cent of the company's revenue.

However, the company refused to comment on the new product to be launched during the festivity season.

DAP, established in 1993 and a part of Philips Electronics India Ltd, offers a wide range of products, including mixer grinders, juicer-mixer grinders, hand blenders, food processors, dry and stream irons, vaccum cleaners, ovens, toasters, coffee makers, kettles and sandwich makers.

UNI