Suzuki eyes 4% market share, sales of 3.5 lakh unit in 2 years

Written by:
Subscribe to Oneindia News

New Delhi, Sep 17 (UNI) Suzuki Motorcycle India Pvt Ltd plans to tap four per cent market share of the country's two wheeler segment and increase its sales to 3.5 lakh units over the next two years.

At present, Suzuki roughly accounts for just one per cent of the total two wheeler market in India.

''We want to increase our sales to 3.5 lakh units over the next two years and double the dealer network from its existing 145 dealers across India,'' company Vice President (Sales and Marketing) Atul Gupta told reporters here today.

Presently Suzuki has two bikes in the market -- Heat and Zeus -- with sales of 7,000 units per month.

The launch of its mid-size scooter Suzuki Access 125 will further contribute to its India sales, as it plans to sell 5,000 units of the scooter.

However, Honda Motorcycle and Scooter India continues to be the market leader in the sector, enjoying a growth in scooter market with 51,122 units during August this year, as against 38,094 units over the same period last year, up 34.19 per cent.

Hero Honda also managed an impressive growth of 78.29 per cent at 11,309 units agaisnt 6,343 units in the corresponding month last year.

''We have invested Rs 350 crore in the past one and half year and plan to add another Rs 150 crore in the Gurgaon plant in the near future,'' company Managing Director Satya Sheel said.

''The present Gurgaon plant produces about one lakh units, but can be streched to produce 1.75 lakh units and in the next 5-6 years we will expand it to produce one million units,'' Mr Sheel said.

To bolster its sales, the company plans another launch early next year with a total of three launches in the next two years.

Mr Sheel, however, ruled out the commercial launch of the top-end Suzuki 1,000 cc bikes. ''The government policy is not suitable. We might get these bikes only as a representational model since the the roads are not suitable. Also the duties on the bikes are very high,'' he added.

The company also ruled out any products in the 100 cc category, a segment which is on the verge of extinction.

Suzuki does not have any bike below 125 cc in their portfolio in India.


Please Wait while comments are loading...