Digital Shoppy to launch 100 outlets in South India

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Chennai, Sep 13 (UNI) Digital Shoppy, a leading consumer electronics retailer in the country, has planned to open 100 outlets across South India with an investment of Rs 200 crore in the next one-and-a-half-years.

As a part of expansion plans, the company had expanded its base in Chennai with two showrooms inaugurated today.

Talking to newspersons here, Company Chairman and Managing Director A Mahesh Raju said "Digital Shoppy has plans in the major potential centres across the South India with expansion to the Karnataka, Tamil Nadu and Kerala with 20 outlets each in addition to the existing 25 stores in Andhra Pradesh and four stores in Bangalore".

"IL and FS investments have backed Digital Shoppy as a prudent retailer with Rs 17.5 crore private equity infusion to strengthen its presence", he said, adding "the eminent success of the company is inevitably set to ride the consumer electronics wave and provide a next-gen shopping experience".

The proposed new store would offer state-of-the-art electronics, gadgets and appliances for the modern consumer, he said.

The company was focused on extending best shopping experience to customers, which had resulted in building a strong satisfied customer base.


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