UTV's Bindass to be available on Tata Sky

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New Delhi, Sep 12 (UNI) Bindass, the UTV's General Entertainment Channel (GEC) for youths, set to be launched on September 24 would be available on Tata Sky-the Joint Venture direct to home service by TATA Group and STAR, it was announced today.

Bindaas, the first manifestation of Brand Bindass aimed at youths, will be launched by UTV on September 24 across Television, internet, mobile and cafes.

The CEO of Bindass, Zarina Mehta, said the platform of Tata Sky, that offers its subscribers over 120 television channels and interactive services in DVD quality picture and CD quality sound, would enable the company to reach out effectively to their target audience- the youth.

Laid on the foundation of a comprehensive proprietary research conducted by UTV on the Indian youth and its entertainment needs, Brand Bindass and its manifestation in form of the Hindi GEC 'Bindass', is aimed at a target audience in the age bracket of 15 to 34 years.

''Bindass is proud to associate with Tata Sky and we are confident that the platform will enable us to reach out to our target audience effectively. Bindass, the GEC, will reflect the core values of Brand Bindass- Fun, Frank, Fearless and valuing Freedom in all its forms.

Its programming will celebrate being young in India - it will be a platform of self expression where young India can just hang out and chill,''Mehta said.

Executive Director of UTV Global Broadcasting Limited, Shantonu Aditya said,''Tata Sky, with its superior quality satellite transmission and interactive services, is an ideal platform for Bindass to reach out to its audience.'' On its part, TATA Sky expressed happiness over the adding of Bindass into its channel basket.

''We are delighted that a high quality production house is launching a new general entertainment channel. Tata Sky is very pleased to make this exciting channel available to its rapidly growing subscriber base,''Managing Director and CEO, Tata Sky Ltd Vikram Kaushik said.

Tata Sky offers its subscribers, over 120 television channels and besides other interactive services.

Within the first year of its launch, Tata Sky has touched one million connections mark, achieving a unique distinction of recording the fastest growth rate ever witnessed by a DTH platform globally in its launch year.

Brand Bindass, a UTV venture, is India's first local 360-degree entertainment youth brand, that will be launched across television channels, mobile, web, gaming, merchandising, retail and nation wide ground events.

The initial rollout will be with the launch of Bindass - a Hindi General Entertainment Channel for Young India. Programming of Bindass will reflect the brand values with focus on genres like action, comedy and thriller.

Brand Bindass will also be present in the virtual world with 'www.bindass.com', a platform for online users to connect with the brand, its values as well as our on-air shows; 'www.lagegi.com', India's first comedy portal, created for the driver show, Lagegi.

This website will eventually be a stand-alone online comedy destination for young India.

UNI

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