Sri Lanka delegation in Hyderabad to promote MICE tourism

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Hyderabad, Sep 12 (UNI) In an endeavour to lure Indian business tourists to Sri Lanka, the Sri Lanka Convention Bureau (SLCB), in association with Sri Lankan Airlines, Taj Hotels, Resorts and Palaces, commenced its second sales mission to Southern Indian cities in Hyderabad.

After a successful promotion in Bangalore, a 40-member delegation, led by SLCB Chairman Prema Cooray, was here to cover the next leg of the promotion of MICE (Meetings, Incentives, Conferences and Exhibitions) tourism in their country.

Talking to newspersons here last night, Mr Cooray said the objective of the campaign that entailed Road Shows, Sales Blitz, Media interaction and presentations to Indian Chambers was to create awareness of the business facilities in Sri Lanka amongst Indian Corporates and Travel Agents and induce them to take advantage of the special offer that would be launched during the promotion.

He said industry and associate leaders were joining the delegation from Sri Lanka in order to establish contacts with their Indian counterparts and corporates and conduct business activities.

Mr Cooray said though a considerable number of Indian corporate meetings were being held in Sri Lanka, the market still remained untapped to a large extent.

The Chairman said the Hotels and Designation Marketing companies joined hands with the Bureau and Sri Lankan Airlines to put together a special package to Indian corporates, which would be valid till the year-end.

He said the Sri Lankan delegation would enlighten the Indian corporates and travel agents an the facilities available in different locations in the island nation from the city to beaches, cultural triangle, wildlife and mountains.

The size of the Indian outbound MICE market was expected to be well over 800,000 out of the total nine million outbound traffic by the year 2008. Sri Lanka is willing to capture at least ten per cent of this market through a series of promotional drives.

UNI

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