Reliance Retail to market Ultra Motors LEVs

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New Delhi, Sept 12: With an aim to futher consolidate and increase its sales in the electric vehicle segment, UK-based Ultra Motor today said its Ultra Powered Light Electric Vehicle (LEVs) will now be sold through the Reliance Retail network in the country.

''Under the terms of the agreement, Reliance Retail will exclusively sell the Ultra Powered LEVs produced by Ultra Motors, in association with its Indian Partner - Hero Cycles,'' said Ultra Motor Company, UK, Chief Executive Officer Joe Bowman.

Ultra Motor has launched its unique range of electric bicycles and scooters in India, in technical collaboration with Hero Cycles Ltd.

''The product range consists of seven models of LEVs, including electric bicycles and scooters co-branded as 'Hero Electric' and driven by the 'Ultra Powered' technology, said a statement.

The E-Bikes are priced between Rs 14,300 to Rs 19,500 and E-Scooters are in the range of Rs 22,500 to Rs 28,000, the statement added.

The distribution agreement with Reliance Retail will enable Ultra Motor to move beyond exclusive dealer outlets and foray into organised retail outlets.

In collaboration with HCL, Ultra Motor will also assist with after-sales service and marketing.

''With this agreement, for the first time in India, electrical vehicles will be made available to public through organised retail outlets. This is a great opportunity which will allow us to further boost sales and increase our retail presence in the fast growing Indian market,'' said Mr Bowman.

During the last four months, Ultra Motor, in partnership with HCL, has aggressively rolled out its exclusive dealer network. It has already launched its products successfully in Delhi, Punjab, Haryana, Rajasthan, West Uttar Pradesh and Gujarat.

By mid September 2007, Ultra Motor and HCL will have established 50 exclusive dealer showrooms across North and West India, the statement said.


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