Mumbai, Sep 12: Micro Technologies (India) has introduced the latest addition to its corporate brand building exercise with the unveiling of its new brand ambassador, 'Micro Squad'.
The mascot will be used in all marketing initiatives by the Company henceforth. A detailed study and review of demographics and psychographics data was conducted by the Company that has unveiled 'Micro Squad', he looks similar to a rubber suited man with gadgets on his body exuding a sense of security.
Micro Technologies (India) Marketing VP Vijay Merchant said, ''We realized that a mascot will be an effective way to create awareness and promote the products of our company. After a lot of research, the concept creation represented the security aspect of Micro Technologies' products.'' Micro Technologies is a global product Company. The focus of the security products of Micro Technologies is to ensure safety and security of its customers, a company release stated.