Micro Technologies unveils new mascot
Mumbai,
Sep
12:
Micro
Technologies
(India)
has
introduced
the
latest
addition
to
its
corporate
brand
building
exercise
with
the
unveiling
of
its
new
brand
ambassador,
'Micro
Squad'.
The mascot will be used in all marketing initiatives by the Company henceforth. A detailed study and review of demographics and psychographics data was conducted by the Company that has unveiled 'Micro Squad', he looks similar to a rubber suited man with gadgets on his body exuding a sense of security.
Micro Technologies (India) Marketing VP Vijay Merchant said, ''We realized that a mascot will be an effective way to create awareness and promote the products of our company. After a lot of research, the concept creation represented the security aspect of Micro Technologies' products.'' Micro Technologies is a global product Company. The focus of the security products of Micro Technologies is to ensure safety and security of its customers, a company release stated.
UNI