Rajkot, Sep 11 (UNI) In order to empower poor women and integrate them into mainstream society, a local social organisation has been providing micro-finance to these women engaged in small business activities.
Amber Ashraye Mahila Benefit Association (AMBA) Managing Trustee Balvantbhai Desai today said the organisation has its roots in the Khadi institution, spearheaded by late Ratibhai Gondhia in Rajkot, who belonged to the Gandhian school of thought.
Mr Desai said AMBA integrates poor women into mainstream society by assisting them in the self-empowerment process.
It provides these women with timely and flexible credit to support their livelihood and small business ventures by providing them financial support, he said.
He said AMBA's main aim is to help them to move from the vicious circle of poverty to virtuous circle of prosperity.
Besides financial aid to the needy women, the organisation also undertakes awarness programme for health and education of children and adult education, Mr Desai said.
As the women become self-empowered, society's perception towards them alters, as they become more vocal, participative and decision making members of not only their businesses but also their households and communities, he added.