Tata Chemicals launches new iodised free flow salt

Mumbai, Aug 27 (UNI) Tata Chemicals, country's leading salt manufacturer and marketer with the most trusted food brand 'Tata Salt', today announced the launch of a new brand of salt --''I-Shakti'', refined iodised free flow salt in Bihar, Jharkhand, West Bengal, Ranchi and Chattisgarh.

Taking the platform of ''Iodine Sahi to Dimag Tez'', the new brand ''I-Shakti'' showcases the key elements of the product with consistency of iodine, with a special emphasis on the role of iodine in developing intelligence in children.

''I-Shakti'' salt is solar refined iodised free flow salt and has endorsement by International Council for Control of Iodine Deficiency Disorders (ICCIDD). ''I-Shakti'' Salt is carefully monitored during production ensuring utmost hygiene. This promises the best of quality at production centre. ''I-Shakti'' is available in 1 kg pouch priced at MRP Rs 8 and 500 gm pouch priced at MRP Rs 4.50.

In a statement here today, Tata Chemicals Chief Operating Officer (Food Additives Business) R Mukundan said, ''In urban markets, Tata Salt is the undisputed leader because of its superior technology.

Our research showed that salt brands available in smaller towns and semi-urban markets are no where close to the standards of Tata Salt and are inconsistent on various parameters. We therefore, felt the need of introducing another brand of salt that will meet the essential need of iodine despite being refined salt.'' UNI