Indian TV channels sweep PromaxlBDA Asia Awards

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New Delhi, Nov 12 (UNI) Indian Television channels hogged the honours at this year's PromaxlBDA Asia Awards 2006, the international awards which recognises excellence in promotion and marketing in the electronic media.

Sixteen of the 30 Promax Muse Gold Awards, handed out at a ceremony in Singapore on November 9, went to Indian channels, which also took 16 silver awards, the 'Hollywood Reporter' said.

The other 14 gold awards were split across regional and local channels and pay TV platforms based in Hong Kong, Singapore and Malaysia.

Sony Entertainment Television topped the list among Indian TV channels with a total of fifteen awards, including five Golds and ten Silver awards. A close second was the Star India network with nine awards including six Gold and three Silver.

Among the Gold medal winners for SET were SET MAX's 'Best Out-of-House Station Image Promo' for 'Parakeet', SAB's 'Best Entertainment/Variety Promo', 'Best Entertainment/Variety Campaign' and 'Best Sound Design' for 'Lo Kal-Lo Baat' and SET MAX's 'Best Special Event Promo' for 'ICC Super Series'.

The Silver medals awarded to SET included those for SET PIX's 'Best Out-of-House Station Image Promo', 'Best Sound Design' and 'Best Animation' for PIX, SAB's 'Best Drama Promo' for 'Twinkle Beauty Parlour' and 'Best Reality Promo' for 'Lo Kal-Lo Baat', Sony's 'Best Drama Campaign' for 'Thodi Khushi Thode Gham' launch and 'Best Reality Campaign' for 'Deal Ya No Deal' launch, SET MAX's 'Best Sports Campaign' for 'ICC Super Series', 'Best Sports Promo' for 'How To Beat Australia Contest' and 'Best Entertainment/Variety Campaign' for MAX (Mad About Movies).

Among the programmes that won Gold medals for Star are the Best In House Station Image Promo for Channel V's 'Guns and Roses', Best Movie Campaign award for Star Movies' 'Robomania' , best reality campaign award for Star One's 'Nach Baliye', Best On-air Identity Gold for Channel V's 'Guns and Roses', Best Programme Title Sequence Gold for Channel V's 'Sundays Open' and the Best Original Logo Design Gold for Channel V's 'Buzz'.

Among the Silver medal winners for Star were 'Best Editing' SIlver for Channel V's 'Freedom Express', 'Best Interactive Promo' for Channel V's 'Now or Never Contest' and 'Best Programme Title Sequence' for Star One's 'Mano Ya Na Mano'.

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