Diageo enters premium vodka segment with 'Shark Tooth'

By Staff
|
Google Oneindia News

Kolkata, Sep 20 (UNI) Diageo, a global liquor giant with an annual turnover of over five billion pounds, today announced its entry into the top class Indian Vodka segment whose demand within the country is currently growing by a whopping 40 per cent per annum.

The new product called "Shark Tooth" has been specially developed with high quality 100 percent Grain Neutral Spirit(GNS) that delivers a unique and perceptible mouth and throat feel, claims Diageo Managing Director, India and South East Asia, Asif Adil during the All India launch here.

Later speaking to UNI more about the product, his future business plans and marketing strategies, Mr Adil said keeping with the growing demand for premium segment of Vodka among the burgeoning elite classes in India off late, Diageo had decided to fully concentrate on capturing the market and reap maximum benefit out of it by supplying a top class product like Shark Tooth in two variants.

Claiming that both the variants of Shark Tooth had been developed by Diageo's own team of experts after year long research and development both in the U.K. and within the country, Mr Adil said that distilled and bottled in India the extra variant of the new Vodka contained Ginseng.

Asked about his future growth plan, Mr Adil said in keeping with the demand they had targetted to produce one million cases of Shark Tooth premium vodka by December next year, when the total demand for this class of liquor within the country was about four million cases per annum.

Diageo India's present two plants near Aurangabad in Maharashtra and near Gwalior in Madhya Pradesh are well equipped to meet the current demand, Mr Adil said adding that they had also started scouting for land in several Eastern and South Indian states for exploring the possibility of setting up the third unit "somewhere in these regions".

About Diageo's global operation, he said at present their product was available in more than 180 countries around the world withn an annual businessgrowth of 25 to 30 per cent.

" After successfully prenetrating into Indian sub-continent comprising India, Bangladesh, Nepal and Sri Lanka, we will look towards Africa and the Middle East for fresh launch of both the variants of Shark Tooth," the Diageo India's MD said replying to other queries.

The price of the both the variants of Shark Tooth in 750 ml, 375 ml and 160 ml packs are now available all over the country with their price tags varying between Rs 750 and Rs 200 each.

UNI ABA KK KLC1757

For Daily Alerts
Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
X